This past week, Proverbs By Efua had the opportunity to showcase our SS14 line to an audience of over 6000 at Phoenix Fashion Week. What an awesome experience!
Phoenix Fashion Week is extremely unique in that there is a strong emphasis on education and on building up emerging designers for the long haul. They give us the tools and they hope we use them to fly after the 4-month experience is said and done.
Proverbs By Efua had the privilege of sharing the stage with 11 other ridiculously talented designers: Dolcessa, Ja’ire, Stephanie Gentry, Medium Apparel, Douxbelle, Michelle Hébert, Linden, Loincloth, Trang Nguyen, Dpc by Dora Yim and Herbert Victoria. I mean these designers are the real deal.
Our intense 4-month boot camp involved everything from honing our brand message to developing a marketing plan – we’re not going to reveal too many details, we don’t want to give next year’s designers an edge 😀
Overall, the experience was unbelievable. We are so thrilled that we had such a platform to share the horror of human trafficking and to provide people with an everyday way, to help solve a big problem.
Here are some pics from the runway. We hope you enjoy!